Home
Accountancy Accounting and Control Controlling Entrepreneurship and Small and Medium-sized Enterprises Management Information Management and Business Intelligence Marketing-Finance Organisation: Management, Change and Consultancy Strategic Corporate Finance Strategic Marketing Strategy and Innovation Supply Chain Management Sustainable Finance
SBE SBE

This outline presents a nominal study plan for students starting their program in academic year 2019-2020.
It is based on the Master Education and Examination Regulations (EER). In case of any discrepancies, the EER is leading!
Over time courses may change their title, the period(s) in which they are offered, or be cancelled.
Please make sure to always do a hard refresh (Shift+Refresh button) on this page so you will see the most recent content.

Master International Business
Strategic Marketing 2019-20

Year 1
YearSemester 1Period 1EBC4076 Service ManagementEBC4080 Marketing Research Methods
Period 2EBC4081 Marketing AnalyticsEBC4079 Consumer Psychology
Period 3EBS4016 Writing a Master’s Thesis Proposal IB Strategic Marketing  
Semester 2Period 4EBC4082 Value Based MarketingMaster's Thesis
or Thesis Internship Programme
Period 5EBC4078 Marketing Innovation Management
Period 6 

Starting from 2020-21, EBS4016 is offered in Semester 1 and Semester 2.

Master's Thesis will be registered by the Education and Exams Office once you have completed the MSc Thesis skill