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Specialisations Accounting and Business Information Technology Accounting and Control Entrepreneurship and Business Development Information Management and Business Intelligence Managerial Decision-Making and Control Marketing-Finance Organisation: Management, Change and Consultancy Strategic Corporate Finance Strategic Marketing Strategy and Innovation Supply Chain Management Sustainable Finance

This outline presents a nominal study plan for students starting their program in academic year 2020-2021.
It is based on the Master Education and Examination Regulations (EER). In case of any discrepancies, the EER is leading!
Over time courses may change their title, the period(s) in which they are offered, or be cancelled.
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Master International Business
Strategic Marketing 2020-21

Year 1
Year	Semester 1	Period 1	EBC4078 Marketing Strategy and Innovation	EBC4265 Data Analytics	EBS4016 Writing a Master’s Thesis Proposal IB Strategic Marketing
		Period 2	EBC4079 Consumer Psychology	Elective
		Period 3
	Semester 2	Period 4	EBC4076 Service Management		Master's Thesis or Thesis Internship Programme
		Period 5	EBC4267 Digital Marketing
		Period 6

Master's Thesis will be registered by the Education and Exams Office once you have completed the Writing a Master’s Thesis skill