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This outline presents a nominal study plan for students starting their program in academic year 2024-2025.
It is based on the Master Education and Examination Regulations (EER). In case of any discrepancies, the EER is leading!
Over time courses may change their title, the period(s) in which they are offered, or be cancelled.
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Master International Business
Specialisation Strategic Marketing 2024-2025

Year 1 Master International Business - Specialisation Strategic Marketing 2024-2025 (start in September)
YearS1P1EBC4078 Marketing Strategy and InnovationEBC4280 Research in International BusinessEBS4016 Writing a Master's Thesis Proposal: IB Strategic Marketing
P2EBC4079 Consumer PsychologyElective
P3  
S2P4EBC4076 Service Management EMTH0001 Master's Thesis
or Thesis Internship Programme
P5EBC4267 Marketing Intelligence 
P6  

Master's Thesis will be registered by the Education and Exams Office once you have completed the prerequisite skill EBS4016.

For the full text, see Chapter XIV SBE Master’s study programmes from the Master Education and Examination Regulations for academic year 2024-2025.

The Master’s exam for the study programme MSc International Business, is composed of five (5) compulsory courses of 6.5 ECTS credits per course, one (1) elective course of 6.5 ECTS credits, one (1) compulsory skills training of 4.0 ECTS credits, and the Master’s thesis of 17.0 ECTS credits.